THE LUME Melbourne another way for MCEC to embrace the unconventional

Tickets for THE LUME Melbourne at Melbourne Convention and Exhibition Centre (MCEC) will go on sale this Thursday, despite the snap seven-day lockdown.

THE LUME Melbourne will be Australia’s first permanently housed digital art gallery.

“This partnership is possibly the most exciting opportunity we have been involved with for a long time,” said Peter King, MCEC’s CEO.

“It is literally world leading experience technology that we can use with our own industry partners along with providing a much-needed new attraction for Melbourne.

“THE LUME is another way MCEC is using our space in unconventional ways, to ensure we keep innovating, evolving and making an impact where it counts.”

The founder of Melbourne-based creators, Grande Experiences, Bruce Peterson, said while the ongoing pandemic had created “enormous challenges globally”, over 1.5 million visitors across Australia, Asia, NZ, USA and the UK have been engaged in the multi-sensory, contact-free immersions into art.

“2021 continues to throw curve balls, and this lockdown will be impacting so many people, particularly across the arts and entertainment industry, but this is the new world we live in and come September this will be the perfect way to celebrate togetherness with Van Gogh,” said Peterson.

“We are thrilled to establish this iconic, new, cultural attraction to join Melbourne’s beloved art scene.”

The inaugural experience for THE LUME Melbourne explores the life and works of Vincent van Gogh by reimagining of 3,000 paintings, sketches, letters, photos and floral works in a extraordinary multi-sensory experience.