The Fullerton Hotel Sydney announces alliance with Preferred Hotels & Resorts

The Fullerton Hotel Sydney has announced an alliance with Preferred Hotels & Resorts joining as a member of the Legend Collection.

The announcement marks the first foray into the Sydney market for both entities.

“Internationally recognised as a leader in hospitality and service, The Fullerton Hotels and Resorts is a long-valued partner and we are delighted to be working together for our brand’s entry into Sydney,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts.

“The Fullerton Hotel Sydney with its premier location, rich architectural history, and experience-focused offering is a wonderful addition to our global portfolio, and demonstrates a thoughtful and discerning approach to expanding our footprint. We look forward to extending the benefits of the I Prefer Hotel Rewards programme to the property’s future guests.”

Cavaliere Giovanni Viterale, general manager of The Fullerton Hotels and Resorts.

The Fullerton Hotel Sydney will open on October 18, rebranding from a Westin property overnight.

“The Fullerton Hotels and Resorts’ passion in offering heartfelt hospitality and enriching experiences in our luxurious properties is aligned with that of Preferred Hotels and Resorts’ brand ethos,” said Cavaliere Giovanni Viterale, general manager of The Fullerton Hotels and Resorts.

“We are delighted to be able to extend the benefits of the I Prefer Hotel Rewards programme to future guests of The Fullerton Hotel Sydney and cultivate a long-term relationship with each and every one of them.”