Thailand Convention & Exhibition Bureau (TCEB) has partnered with Thailand Incentive and Convention Association (TICA) to launch a three-year roadmap for the country’s conventions industry.
Covering 2021–2023, the roadmap comprises three key strategies – to upgrade Thailand’s conventions ecosystem through active lead generation and industry consultation; to upskill the industry with targeted developmental programmes; and to upstage Thailand in world conventions arena via international partnerships and global agenda conventions.
“This roadmap reflects the shift in TCEB’s role from an industry supporter to a growth driver,” said Nichapa Yoswee, TCEB’s senior vice president – business.
Among the new initiatives, TCEB has set up a conventions task force to explore innovative ways to reengineer Thailand’s conventions industry.
To complement the conceptual work undertaken by the task force, TCEB and TICA have also established teams of “Convention Connecters” to respond to market trends with greater agility.
The most immediate targets for these two-person teams are associations related to “Thailand 4.0” industries such as robotics, medical, agriculture & biotech, food and legal & professional services.
TCEB is also working towards hosting global agenda conventions such as the Annual Meetings of the World Bank Group and the International Monetary Fund that Thailand hosted in 1991.
“With upgrading, upskilling and upstaging at the core of its three-year roadmap for conventions, TCEB is confident that Thailand will soon reap the benefits of a new pool of highly skilled conventions professionals and a highly connected ecosystem of associations and suppliers,” Nichapa said.