Thailand strengthens its position as ASEAN exhibition hub

The Thailand Convention and Exhibition Bureau (TCEB) – Business’ effort to position Thailand as the exhibition hub of ASEAN is bearing fruit.

This year is shaping up to be one of the best years in recent memory for Thailand’s exhibition sector as it celebrates a record number of events won during 2018 and 2019, with 22 more shows in pipeline.

This year sees Thailand hosting the 86th UFI Global Congress, from 6 to 9 November in Bangkok, welcoming more than 400 of the global exhibition industry’s movers and shakers.

Yoswee Nichapa, TCEB’s senior vice president – business, said Thailand’s position as ASEAN’s leading exhibition destination is catching the attention of foreign organisers and the international community.

“In total 22 international exhibitions held in Thailand during 2018-2019 were certified by UFI – The Global Association of the Exhibition Industry, representing the highest number of UFI-certified exhibitions in ASEAN,” Nichapa said.

During 2019, TCEB also supported and won bids for 17 new international exhibitions, a record number, with more than half being focused on Thailand’s 10 S-Curve industries – Health Tourism, Biotechnology, Robotics, Smart Devices, Digital, Future Automotive, Food Processing, Aviation & Logistics, Biofuels & Biochemicals, and Integrated Medical Services.

In the pipeline, TCEB – Business is also eyeing an additional 22 possible events, mostly focusing on the 10 S-Curve industries including three digital events, two food events and two events each on energy, smart devices and logistics.

“New trends are emerging where international organisers are utilising Thailand as a gateway to the ASEAN region,” said Nichapa.

“They are also keen to explore the many business opportunities provided by the Thai government’s ‘Thailand 4.0 – EEC’ (Eastern Economic Corridor) initiative, which is considered ASEAN’s largest in terms of investment values and development potential.”