Thailand looks ahead as signs of business events recovery emerge

The Thailand Convention & Exhibition Bureau (TCEB) is starting to see the first signs of a post coronavirus recovery, with indicators showing Thailand will be the first region in Asia to experience the return of business events when governments lift travel restrictions.

Since March 2020, Thailand has received over 41 new business leads worth approximately THB 2.5 billion ($122 million). The average group size ranges from 143 to 3340 business travellers; with the majority coming from regional source markets such as China, India, Singapore and Japan. Over 65 per cent of these enquiries are slated to travel in the fourth quarter this year.

“We understand that decision makers are considering placing business in affordable short-haul destinations with diverse incentive experiences and existing exceptional business events capabilities, to minimise risk perceptions,” TCEB said in a statement.

“We were also informed that Thailand’s event success track records and dynamic pricing models will attribute to lead conversions.”

Thailand’s tourism industry is hosting a free recovery webinar on Thursday 23 April at 10:00am BKK (1pm AEST).

“During these challenging times, when Thailand’s MICE industry stakeholders, large and small, are hurting, it is time to come together and plan for recovery,” said Sumate Sudasna, hailand Incentive and Convention Association’s president.

Register for the zoom webinar here.