TFE to expand A by Adina brand in Europe with new hotel in Vienna

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TFE Hotels will take its A by Adina brand offshore with the opening of A by Adina Vienna Danube in Austria in 2025 just three years after the brand’s debut in Australia.

The flagship A by Adina Vienna Danube Hotel will offer 108 apartments, a bar, cocktail lounge and restaurant with a terrace overlooking to the Danube River. The hotel will also operate a fourth-floor wellness area, as well as a panoramic heated infinity pool.

“From our initial launch in Australia in 2021, we have always envisioned and planned to introduce this premium hotel living brand into new markets, so a move into Europe was the natural next step for us,” TFE Hotels CEO Antony Ritch said.

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“Whilst our A by Adina Sydney guests are wowed by the Sky Lobby and the spectacular views from Dean & Nancy on 22 over Sydney’s CBD, guests to A by Adina Vienna Danube will naturally gravitate to the spectacular infinity pool, overlooking the Danube River across to St. Franziskus Church in Vienna’s old town.”

Adina Europe CEO Asli Kutlucan said A by Adina Vienna would build on the solid foundations that TFE Hotels and the Adina brand had already established in Europe.

“Adina Hotels was the very first Australian hotel brand to enter the European market, some 15 years ago,” Kutlucan said. “So, it’s exciting to see the elevation of this brand – a sort of ‘sophisticated coming of age’ if you will – with the launch of A by Adina into Europe.”