TFE Hotels revamps its member programs with new global offering

TFE Hotel’s Group COO Chris Sedgwick.

TFE Hotels has updated its suite of member program offerings and overhauled its membership platforms and features, whilst also transitioning to a new global member program for the very first time.

“It has been an exciting few years with TFE Hotels going from strength to strength in a short space of time,” said TFE Hotel Group COO Chris Sedgwick.

“We’ve grown our portfolio in Australia and overseas, invested heavily in digital, and worked to innovate and develop at every level of the business. So, the time was right to look ahead and evolve our member offering too.

“As a group, we’ve taken a deep dive into members across all segments over the past twelve months. The result is a modern, international program for all TFE clients to access and enjoy, which is a major step forward for TFE and our guests around the world.”

TFE’s global marketing officer Katia Giurtalis.

TFE Hotels has unveiled phase one of their new-look eClub Member Program, its first ever global member offering.

The eClub Member Program heralds a departure from the Group’s previous subscription-based program to a more user-friendly membership program, with login functionalities.

“The beauty of this program really lies in its simplicity,” said TFE global marketing officer Katia Giurtalis.

“There are no tiers, no points, no unreachable goals, but a range of instant rewards to enjoy with every booking or stay. This approach aligns with the research we’ve done around consumer trends, and instant gratification is a big driver for many travellers and hotel guests, and that includes during the booking process.”