Live entertainment and ticketing giant TEG has acquired a majority stake in Australian start-up FAN+, which offers a range of personalised live entertainment experiences with some of Australia’s leading sporting and entertainment talent.
Following an integration project in 2023 with TEG’s ticketing arm, Ticketek, fans will be able to add on a personalised FAN+ experience, such as a backstage tour, a seat at pre-show sound check or attending a production’s opening night launch party.
“AT TEG we believe nothing beats the live experience and to be able to personalise that live experience with a FAN+ moment is the perfect extension of our offering,” said Geoff Jones, CEO of TEG.
Rod Harys, CEO and founder of FAN+, described the deal as a “game-changer” for the company.
“To have the backing of TEG, the scale of Ticketek and leadership of Geoff Jones is a game-changer for FAN+,” he said.
“Being a part of the TEG family means we can scale our offering in terms of audience reach and access some pretty mind-blowing personalised entertainment options.
“Fans are in for some pretty special moments.”