The Thailand Convention & Exhibition Bureau has teamed up with national carriers to launch a new promotional campaign specifically designed to attract corporate customers in the Asia Pacific region.
Highlighting a series of privileges including special airfares with Thai Airways and Thai Smile Airways, the new APAC MaxiMICE aims to attract 10,000 travellers in the meetings and incentives segment.
“TCEB implements an operational plan that supports the continued growth of MICE events in Thailand by tapping into the meetings and incentives segment in the corporate market to bring quality business events to take place in Thailand,” said Vichaya Soonthornsaratoon, TCEB’s vice president – administration.
“The approach is expected to promote economic benefits, response to the Thai government’s stimulus plans, and showcase Thailand as a destination of choice for meetings and incentive events in the region.”
The APAC MaxiMICE campaign offers three levels of support, including Silver, Gold, and Platinum, to award a group of at least 40 delegates with a minimum 2-night stay in Thailand.
Applicants must apply for the promotional campaign between 4 December 2019 and 31 August 2020, while the meeting or incentive event can take place in Thailand between 1 January and 30 September 2020.