The upcoming Taylor Swift concert in Melbourne has been given major event status by the Victorian government in a move designed to prevent ticket scalpers cashing in on the US singer’s massive popularity.
Tickets for the superstar have been resold at prices up to 249% of the official most expensive ticket package through the official retailer Ticketek. One ticket for the Melbourne concert was listed on Viagogo for $3,144.
Minister for Tourism, Sport and Major Events Steve Dimopoulos announced the status change for The Eras Tour, which ensures that tickets cannot be resold or listed for sale for more than 10% of their original value, under anti-scalping laws.
In addition to this, ticket package sellers are required to be authorised by the event organiser, and individual ticket advertisements must also include ticket and seating details.
The Eras Tour is only heading to Melbourne and Sydney, meaning the nation’s Swifties will converging on mass to both events.
“By protecting our major events from ticket scalpers, we’re ensuring fans have the best chance possible of seeing their music idols,” said Dimopoulos.
“Our message to ticket scalpers is clear – don’t sell Taylor Swift tickets at inflated prices, otherwise you will be fined.”
Any ticket seller who does not comply can be fined up to $554,760.
‘’We’re expecting overwhelming interest in Taylor Swift The Eras Tour tickets, and these laws help to keep ticket purchasing fair for music fans,” said Frontier Touring CEO Dion Brant.