Tassie marketing chief to head SA Tourism Commission

Emma Terry has been appointed the new chief executive of SA Tourism.

Tourism Tasmania’s chief marketing officer Emma Terry has been picked to lead South Australia’s tourism body.

Terry has been appointed the new South Australia Tourism Commission (SATC) chief executive, replacing Rodney Harrex, who stepped down earlier this year.

The SATC’s chief financial officer Stephanie Rozokos has served as interim CEO since July.

“South Australia is an exceptional tourism destination that has it all, from incredible produce to diverse landscapes, unique experiences and amazing arts, culture and events,” Terry said.

“I understand the challenges and advantages of being a jurisdiction that competes against much larger states and I am looking forward to working closely with industry to continue the post Covid-19 recovery.”

SATC chairman Andrew Bullock said Terry would “steer” the state’s tourism industry towards its 2030 target of $12.8 billion.

Terry will take up her new role in January.