Tasmania’s $7.5m tourism voucher campaign sells out in 40 minutes

Tasmania’s tourism industry is set for a rebound, albeit one that is government funded.

The state government’s travel voucher scheme, which gave Tasmanians hotel and tourism experience credit vouchers, sold out in just 40 minutes.

The $7.5 million Make Yourself At Home travel voucher campaign was a “roaring success” with the 21,500 vouchers issued equating to around 40,000 bed nights and at least 40,000 experiences.

It was so successful Premier Peter Gutwein has already suggested a second round could be on the cards.

“There were around 21,500 vouchers that were issued and we expect that will benefit about 60,000 Tasmanians,” Gutwein said.

“I’m not going to rule it [a second round] out. What we will do is run a diagnostic, have a look at the number of vouchers that are out there, but I’m certain that we might do this again.

“The demand was far in excess of what we thought it was going to be. Tasmanians, quite obviously, want to get out and visit this beautiful state and take part in the experiences and attractions that we’ve got.”