Tasmania sees surge in hotel occupancy


Tasmania has recorded a surge in hotel occupancy this year at 85.56 per cent, marking the state’s fourth-highest January occupancy levels on record.

The latest data from the Tasmanian Hospitality Association (THA) shows the state’s north hit 87.33 per cent occupancy in January, the South achieved 87.34 per cent, the East Coast reached 82.97 per cent and the North West came in at 79.53 per cent.

“We are thrilled to see such strong occupancy rates in January, reaffirming Tasmania’s position as a must-visit destination,” said Steve Old, THA’s chief executive.

“No doubt the Taste of Summer, which extended into a second weekend this year, had an impact on drawing more people to the south, coupled with the array of activities and festivals on offer.

“These figures reflect not only the enduring appeal of our state but also the hard work and dedication of our hospitality industry in providing exceptional experiences for visitors.”

Tasmania’s median room rate in January was $246.66, an $18 increase on the start of last year.