Taiwanese mega famil to bring 2000 delegates to Brisbane in 2024


Brisbane has secured one of the largest international incentive groups in the city’s history with 2,000 delegates from Cathay Life Insurance in Taiwan arriving in May 2024.

The reward trip for the company’s top performers is expected to fill more than 10,000 hotel nights in Brisbane and inject $12.6 million to the local economy.

Lord Mayor Adrian Schrinner said the bid win reflects the city’s growing appeal for high-yield international business events.

“Brisbane is becoming an internationally acclaimed destination, with international travellers flocking to our city to see our fantastic tourism offerings for themselves,” he said.

“Come May 2024, the successful delegates will be among the first in the world to experience Queen’s Wharf, Brisbane’s new $3.6 billion world-class entertainment and lifestyle precinct.

“Between our premium event venues, urban adventures, breathtaking natural wonders and quintessential Australian experiences, Brisbane is a compelling destination for international business events.”

Tangalooma Island Resort on nearby Moreton Island offers plenty of activities.

Anthony Ryan, CEO of Brisbane Economic Development Agency (BEDA), said Brisbane’s business events incentive strategy in attracting Asia-based incentive groups continues to deliver dividends for the city.

“We’ve seen an influx of global businesses turning to Brisbane to reward their top performers,” Ryan said.

“We look forward to welcoming Cathay Life Insurance Taiwan, and we’re ready to showcase an abundance of new attractions, hotels, dining experiences, and cultural gems across Brisbane, ensuring an unforgettable trip for their delegates.”

The bid was secured by BEDA in partnership with Tourism Australia’s Business Events Bid Fund Program and Tourism and Events Queensland.

Shang-Chi Liu, general manager of Cathay Life Insurance, said Cathay Life had its first large-scale incentive trip to Australia in 2000, with the program last held here in 2018.

“We are very impressed by the culture and natural scenery of Brisbane, and we are looking forward to returning to this beautiful city and exploring it in depth,” he said.

“Brisbane’s rich tourism resources help us to develop various itineraries and activities that are unique to us. The support and professionalism provided by Brisbane Economic Development Agency, Tourism and Events Queensland, and Tourism Australia has boosted our confidence in a successful incentive in Brisbane.”