Global health and beauty corporation Amway had awarded New South Wales hosting rights for three of its large-scale APAC gatherings to be held across 2020 and 2021.
Secured by BESydney, the Amway Malaysia, Japan and Korea business bid win will see approximately 6500 of the company’s top selling APAC distributors visit Sydney and regional NSW for five days each.
Amway Malaysia, Singapore & Brunei Leadership Seminar and Amway Japan Leadership Achievement Seminar will be held in December 2020, while the Amway Korea Leadership Seminar is slated for November 2021.
“This win involved a whole-of-Sydney approach with BESydney showcasing Sydney as Australia’s ultimate incentive destination and the city’s experienced suppliers pulling out all the stops to impress,” said NSW Minister for Jobs, Investment, Tourism and Western Sydney, Stuart Ayres.
“These as Amway delegates get out and about in Sydney and surrounding regions on itineraries tailored to their unique cultural and business interests.
“Over the past decade, Sydney has welcomed almost 20,000 Amway representatives from their various regional hubs – Amway China alone has returned to Sydney three times to incentivise their independent business owner network.”
The three meetings are expected to grow the NSW economy by $36 million.
“We have been working with direct selling clients across Asia for more than 14 years, building a strong reputation based on our market expertise and knowledge, and Sydney’s ability to deliver innovative and creative ideas that inspire,” said BESydney CEO Lyn Lewis-Smith.
“Our NSW industry partners understand the market and work with us to tailor new experiences for incentive delegates each and every time they visit, generating business outcomes for our clients in the process.”
Amway’s Director, Learning Solutions, J-Style & Special Events Department, Shojiro Taniguchi said Sydney offers many options for rewarding and motivating entrepreneurial business owners.
“We look for aspirational locations to host the Amway team: destinations that have the wow factor, evoke an emotional connection and help us create lifetime memories,” said Taniguchi.
“The wide range of options, authentically Australian experiences, and the mix of cosmopolitan Sydney and nearby regional NSW activities are perfect for our delegates to make the most of their trip. Every time we visit there is something new to experience and explore.
“Our strong working relationship with BESydney and their understanding of Amway is also key. Having worked so closely with our regional affiliates means they understand what is important to us and our APAC delegates. Their connectivity throughout Sydney ensures they’re always one step ahead.”