Sydney eclipses Melbourne while Adelaide leaps ahead in FCM’s top meetings destinations


Sydney has leapfrogged Melbourne as the city of choice for meetings, which slipped into second place for the most popular domestic destination, followed by Adelaide, Perth and Brisbane, according to new FCM Meetings & Events data.

New Zealand has taken the top spot as the most popular international destination for meetings, events and conferences in the 2023 calendar year.

The United Kingdom, Fiji, Singapore and Indonesia rounded out the top five in terms of international destinations.

“The first five months of 2023 has already given us an idea of how businesses have changed in terms of meetings, events, and conferences,” said FCM Meetings & Events general manager Simone Seiler.

“The most desired destinations have shifted back to previous favourites such as New Zealand, Asia, and the United Kingdom.

“Interestingly, our data shows that the traditional domestic ‘Golden Triangle’ of Sydney, Melbourne, and Brisbane has shifted when it comes to meetings, events, and conferences in 2023, with Adelaide and Perth flying in ahead of the Sunshine State’s capital.

“With budgets ready and no concerns about interruptions or cancellations, corporates are booking events throughout 2023 and 2024. Significantly more events are being planned for than in 2019, with the true value of in-person interaction coming back into focus by force.”