Sydney-based Synergy Effect opens new office in Alice Springs

Synergy Effect

Sydney-based event company Synergy Effect has launched a Northern Territory office as the destination sees increased demand for incentives, business events and conferences.

Synergy Effect directors Ruth Hirst and Michael Fleck aligned with Business Events Northern Territory to launch their new presence in Alice Springs.

“We are seeing a strong shift towards events and incentives that provide truly unique, personally enriching, meaningful experiences that promote culture, wellness, connection with nature, self and team,” said Hirst.

“Australia’s red centre and top end are well positioned to deliver this sense of undiscovered exploration and money-can’t-buy activities – while still accessible from major capital cities, plus providing an experience of Australia that most would not imagine possible.

“The people, places and activities are perfect for groups and really offer a unique view of Australia’s heartland.”

Synergy Effect
Synergy Effect’s Ruth Hirst & Michael Fleck at the Australian Event Awards.

Fleck said some of their favourite destinations in the Northern Territory are Lake Eyre, Coober Pedy, Kings Canyon, Alice Springs, Uluru, Katherine and Darwin.

“The types of activities we find to be the most impactful are those that can only be experienced as part of a group – layered activities such as a helicopter excursion over gorges to experience croc feeding and barramundi fishing, landing in a secluded canyon or waterway for a nature-to-plate dining experience where guests are involved in catching and cooking fresh produce,” said Fleck.

Synergy Effect recently won the Best Live or Hybrid Brand Event at the 2022 Australian Event Awards, for its work with Galderma on the First Impression symposium.