Sydney-based David Koch appointed new chair of the South Australian Tourism Commission

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David Koch is the new Chair of SATC.

Former Sunrise host David Koch has been appointed the new chair of the South Australian Tourism Commission (SATC).

The appointment raised some eyebrows given Koch lives in Sydney, but the well-known media personality best known as “Kochie” has also been chair of the Port Adelaide Football Club since 2012.

Koch replaces Andrew Bullock, who has served as chair of SATC since 2019.

SA Premier Peter Malinauskas said Koch would make a perfect fit for the role as he has been “a fierce advocate for small business which is the lifeblood of our tourism industry.

“Through major events like LIV Golf and Gather Round, the eyes of the nation and the world are upon us,” Malinauskas said.

“We need to capitalise on these opportunities to sell what South Australia has to offer as a unique holiday destination for both interstate and overseas travellers.”

Koch said the perceptions of Adelaide and South Australia “have shifted significantly on the east coast”.

“We do the best food and wine in the nation, and we have some of the nation’s most spectacular regions,” he said.

“We also retain a reputation for delivering first-class major events and festivals. We have an opportunity to capitalise on this momentum to grow our tourism sector even further.”

Koch also dismissed criticism that he is not based in South Australia, saying he brings “a national perspective”.

“My role isn’t to be here running South Australian tourism – it’s being able to help direct strategic issues and strategic initiatives and plans going forward, to be a sounding board to (SATC chief executive) Emma Terry,” he said.