Sustainability and recovery focus for AACB scholarship winners

(L-R): Isabella Fiore, Business Development Coordinator at Business Events Perth, Claudia Baranski, Business Development Manager and Dana Broekhuizen, Sales and Marketing Executive from Business Events Geelong.

The Association of Australian Convention Bureaux (AACB) has announced the latest Staff Scholarships winners.

Isabella Fiore, business development coordinator at Business Events Perth, along with business development manager Claudia Baranski, and sales and marketing executive Dana Broekhuizen, from Business Events Geelong, will receive a $3,300 grant to undertake their proposed research project to support building confidence within Australia’s business events marketplace.

“The scholarship embodies our ongoing commitment to providing bureau staff with opportunities to demonstrate their dedication to the business events industry. Congratulations Isabella, Claudia and Dana,” said AACB CEO Andrew Hiebl.

Fiore’s winning proposal ‘Understanding the need for sustainability in the rebound and recovery of the business events industry’ will examine how the sustainably conscious delegate understands their impact on environmental and socio-cultural sustainability as well as their motivations to travel to a destination for a business event.

“The execution of this project will not only assist with the recovery of our industry but will play a major role in developing the sustainability actions in Western Australia and assist Business Events Perth in its contribution to the Global Destination Sustainability movement,” said Fiore.

Baranski and Broekhuizen’s joint proposal ‘Looking Globally, The Future of Events is Already Happening – A Roadmap for Recovery’ is based on conducting market research to identify strategies and insights from comparable convention bureaux globally, who have demonstrated success in their recovery efforts and crisis rebound from Covid-19.

“We are really looking forward to undertaking our project, which will focus on collaborating and bringing together insights from smaller destination bureaux across the world, in a bid to create a roadmap for business events in their rebound post Covid-19,” said Baranski.

The scholarship is sponsored by Business Events Australia.

“Tourism Australia through its Business Events Australia programs is very proud to support the future development of our industry, especially during these uncertain times, to ensure Australia remains a competitive business events destination internationally,” said BEA head Robin Mack.

“Congratulations to Isabella, Claudia and Dana and we look forward to seeing the outcomes of the projects.”