Sunshine Coast hotel occupancy given a major events boost

The Mooloolaba Triathlon boosted occupancy on the Sunshine Coast.

The positive impact of upcoming major events on hotel occupancy and tourism businesses on the Sunshine Coast have been outlined in a new report.

Forward booking data provided by Visit Sunshine Coast shows that hotel occupancies are expected to have reached more than 75 per cent during the recent Mooloolaba Triathlon, which is well above what is projected for the following weekends.

The data also shows the impact of the 2024 Australian Surf Life Saving Championships from April 13-21, with a forecast occupancy 10 per cent higher than the week prior right across the Sunshine Coast.

Several thousand competitors, officials and supporters are expected for the Surf Life Saving Championships, which are being held across three beaches at Maroochydore, Alexandra Headland and Mooloolaba.

“We want the Sunshine Coast to be recognised as Australia’s premier regional events destination where major events deliver maximum results,” said Chris Le Serve, Sunshine Coast Council’s Head of Economic Development.

Visit Sunshine Coast CEO Matt Stoeckel said events provided a compelling reason for people to travel to the Sunshine Coast – a trend that will only grow as the State prepares to host the 2032 Olympic and Paralympic Games, with host nine Olympic and Paralympic events to be held across four Sunshine Coast locations.

“We see a huge boost to our hotel occupancies during major events such as the Mooloolaba Triathlon and the Aussies,” Stoeckel said.