Strong domestic demand behind the success of MEETINGS 2021

A BEIA survey of buyers post-MEETINGS 2021 showed $74 million worth of business was provisionally secured during the two-day event held last month in Auckland.

BEIA chief executive Lisa Hopkins says this economic injection reflects the strength of the domestic market, with buyers looking at local destinations and more business opportunities staying on shore.

“New exhibitors, new regions, along with three new international convention centres in Christchurch, Wellington and Auckland provided buyers with an impressive selection of products and services,” she said.

“The demand to meet in New Zealand shows the future of travel, particularly relating to vaccines and travel passports, is just as critical to business events as it is to other visitor economy sectors.”

Barbara Johnson, event manager for Australian property investment company Lifecorp, says making the commitment to attend MEETINGS 2021 was worth everything that had to happen to get there this year.

“I expect there were many curved balls for the MEETINGS 2021 team to contend with,” she said.

“From my perspective though everything was so smooth, professional, informative, fun and overall, a first-class event. I made some wonderful connections.”