Sprintr announces two new appointments as it repositions business strategy

Mitch Gaal has been appointed business development manager.

Event tech company Sprintr today announced a repositioning of the business in response to the changed event technology needs of the industry with an expanded service offering, new website and tagline.

To support the new business direction, Sprintr has also welcomed Andrew Crook as marketing & communications manager and Mitch Gaal as business development manager.

Chris Schlueter, Sprintr’s director of business and innovation, said many event professionals over the last two years have had to change the way they engage and think about event technology.

“Event technology has seen unprecedented growth and our team has worked hard to forge collaborations and gain knowledge to bring the right solutions to our clients,” said Schlueter.

Andrew Crook is the new marketing & comms manager.

“Over the last two years, we’ve examined our business, reassessed our strategic plan and adapted to industry needs.

“We’re pleased to announce our new solutions include registration; attendee engagement; virtual events; and data and insights. We’ve partnered with the likes of EventsAIR and ExpoPlatform to bring our clients the best of the best.

“Sprintr’s new tagline, ‘Curators of great event tech’ encompasses our new direction. We will broker the connection between client and technology, and then help our clients implement it so they can get their event up and running quickly.”