Spark Event Group acquires VIPeople

spark event

Spark Event Group has acquired VIPeople, a customer service staff provider to both the venue and event industries.

VIPeople owners Anthony and Karen Duffy said the merger will provide clients with unprecedented resources across the country.

“Our vision at VIPeople was always to focus on quality over quantity through engaging great people and preparing them for success,” said Anthony.

“The team at Spark, led by Geordie Miles, share that vision. For VIPeople clients, the acquisition allows access to a broader range of experienced event staff, with an extensive Australia-wide database, whilst the VIPeople workforce will have greater opportunity for more event-based roles.

“We are very excited to watch it become the new standard by which all other companies are measured.”

Spark also offers workforce solutions, with over 5000 active staff servicing a significant portfolio of major events, including the Australian Open Tennis and Formula 1 Australian Grand Prix.

“This expansion for Spark means availability of a larger workforce across the country, and in particular strengthening the portfolio of our major venues offering across New South Wales, Queensland, Victoria and Western Australia,” said Spark CEO Geordie Miles.

“That’s a big benefit to the venues and events industry.”

Following the completion of the acquisition on May 1, Anthony and Karen will continue with VIPeople in an advisory capacity.