Sydney snags coveted South by Southwest festival for 2023

South by Southwest
(Image SXSW Facebook)

Highly regarded Austin-based culture and music festival South by Southwest (SXSW) will head to Sydney in October 2023.

Secured in collaboration between live entertainment giant TEG and Destination NSW, SXSW Sydney marks a major coup for the city’s festival and major events strategy as it looks to recover from the affects of the pandemic.

“We couldn’t be more excited and honored to work with TEG and the New South Wales Government via Destination NSW on an event that brings to Australia the professional opportunities and unexpected discoveries that make SXSW unique,” said SXSW CEO Ronald Swenson.

“The purpose of SXSW is to help creative people achieve their goals, and Sydney is the ideal city to serve as a home for the cross-collaboration that exists within the many industries we bring together.

“SXSW is an event without equal internationally that has launched the careers of so many creative professionals.”

South by Southwest
SXSW has attracted big name speakers before including Barack Obama in 2015.

Geoff Jones, TEG’s Group CEO and event producer for SXSW Sydney, said Colin Daniels had been appointed as festival’s managing director.

“Through showcasing the creator industries of the Asia Pacific to the world, SXSW Sydney will establish a new SXSW touchpoint, enabling the international and cross-sector connections that deliver the most innovative products and content,” Jones said.

SXSW Sydney will be the official annual Asia Pacific instalment of SXSW.

“Focusing on the creator industries in the Asia Pacific region, SXSW Sydney will celebrate what’s next in culture, tech and the regions thriving creative economy,” said Daniels.

“Sydney will play host to more than 1000 experiences across the city encompassing keynote speakers, inspiring panels and summits, product demonstrations, artists performances, screenings, live gaming sessions and a myriad of networking events and parties. Sydney will be alive with future focused activities like never seen before.”

Tourism Minister Stuart Ayres said SXSW Sydney will provide significant benefits for the NSW visitor economy.

“The very best of the creative and tech industries in the Asia Pacific will be on display during SXSW Sydney, while also drawing thousands of people from around the world to enjoy our spectacular Harbour City,” he said.