The South Australian Tourism Commission (SATC) is urging all South Australians to get fully vaccinated in an effort to give the state’s tourism and hospitality sector a much-needed boost.
“From chefs to cleaners, pilots to bartenders, travel agents to performers, COVID has created so much uncertainty for so many people – lost shifts, lost bookings, lost holidays and missed events. It’s very clear that there really is only one way to break through this,” said SATC chief executive Rodney Harrex.
“We’ve heard that the only way we can move out of restrictions and out of the pandemic is to hit the national vaccination target of around 80 per cent of Australians over 16. With so much disruption to business and borders over the past 18 months, we all have to do our bit.
“We know interstate and international travel will continue to be impacted until we hit that target, so to help get restrictions down, venue capacities up, planes in the sky and events firmly on – it’s never been more important to roll up your sleeve and get vaccinated.
“Do it for yourself, for your loved ones and for the thousands of South Australians employed in our state’s once $8.1 billion tourism industry.”
The SATC’s “roll up to open up” campaign mirrors Tourism Australia’s “Best shot for travel” campaign which is also urging Aussies to get jabbed so they can open up travel once again.
Jennie Bell Ink Events owner Jennie Bell backed the new campaign.
“The events sector has been dramatically affected – often cancelled at the last minute, which has a huge impact on so many businesses,” she said.
“However, South Australians love hosting and attending ‘live’ events, and overwhelmingly we find that everyone is keen to do whatever is needed to bring ‘live’ events back!
“We are confident that when everyone is vaccinated, events will be back in full force, and we can enjoy all the creative, social and financial benefits that events bring to the state.”
Hotel Indigo Adelaide Markets reservations manager Angela Sleep also welcomed the vaccination push.
“It’s been tricky for months, having shifts cut as hotel bookings are cancelled due to border restrictions or lockdowns,” she said.
“We opened a brand-new hotel in the middle of a pandemic, so it’s been quite a difficult time for our staff but we are all staying positive. More people getting vaccinated means more people can travel – that’s what we really need right now.”