The South Australian Government has allocated an extra $30 million to promote the state to international visitors over the next three years.
The additional funding comes on top of the extra $10 million allocated in last year’s budget and $3 million spent during the current financial year on the winter marketing campaign.
Tourism Minister David Ridgway says the funding is aimed at building the state’s visitor economy which is currently worth $6.8 billion a year to the state, with the government hoping to grow that to $8 billion by the end of next year.
International visitor spending in the state is currently $1.1 billion, with the value of Chinese tourists rising to $436 million over the past year.
“There’s no use having a world-class tourism offering if we don’t tell the world about it,” he said.
“Marketing of our city and state to key domestic and international markets is crucial to growing visitor numbers, which supports the growth of our tourism businesses.”