The South Australian Tourism Commission (SATC) has launched a new content hub to inspire future travellers to visit the state when the current Covid-19 travel restrictions are lifted.
South Australian Premier Steven Marshall said the current unprecedented times “call for innovative solutions to help keep critical industries like tourism afloat”.
“The SATC has taken action to leverage those South Australian businesses that are finding practical ways to tackle this pandemic and help keep people in jobs, and to continue to promote our great state for when travel restrictions are lifted and the sector is ready to rebound,” he said.
The hub will showcase some of South Australia’s key tourism regions, with a strong focus on local tourism operators and businesses which have adapted their offerings to help people continue to purchase and experience the state while in lockdown.
Some of the content includes tutorials on winemaking from d’Arenberg’s Chester Osborn and restaurant-quality recipes using pantry staples from Africola’s Duncan Welgemoed.
The content will be hosted by television presenter Bel Sloane and Adelaide Crows’ captain Rory Sloane.
“Bel and I are so excited to virtually ‘share’ our favourite spots to eat, drink and explore – all from the comfort of our own home,” said Sloane.
“We hope that this enables people to support these local businesses now, and then check out South Australia for themselves when they’re ready to travel again.”
South Australian Tourism Commission chief executive Rodney Harrex said tourism has been hit particularly hard by the pandemic.
“Tourism is a key driver of our state’s economy and it’s also one of the hardest hit by COVID-19, as travel worldwide has come to a standstill,” said Harrex.
“What makes our sector so strong, is the resilience and innovation of the thousands of tourism businesses and we’ve seen some incredible examples of operators adapting their business models to keep them afloat and to keep their people in jobs.
“From virtual wine bars, online music performances, to locally sourced grocery boxes, SATV is about getting behind our local operators doing great things in times of crisis, connecting them with potential consumers, and reminding South Australians of the importance of buying local.
“While we can’t promote travel to or across South Australia at this point in time, SATV is bringing South Australia to couped-up, would-be travellers so that our state and all that it has to offer, is at the top of the list of must-see destinations as soon as it is safe to travel again.”