South Australia celebrates record monthly visitor spend

south australia
Adelaide Oval hosted thousands of fans for the AFL Gather Round. Photo: Simon Casson

South Australia has recorded its best ever monthly visitor spend in April driven by strong interstate and domestic day trips spend on the back of the inaugural AFL Gather Round and LIV Golf Adelaide.

New data released this week by Tourism Research Australia shows total visitor expenditure in South Australia in April was $954 million, up 38 per cent on 2019 levels.

It comes as new figures from hotel data analytics firm STR show Adelaide ranked second highest occupancy in April out of 14 major cities across Australia and New Zealand with an average occupancy for the month of 70 per cent, second only to Perth.

“Further proof that the nation’s first AFL Gather Round and LIV Golf tournament were huge successes, we’ve reached a new record-high monthly tourism spend,” said Tourism Minister Zoe Bettison

“This is exactly why we invest in major events and in securing new and exciting nation-firsts – it brings people and dollars into our state and it strengthens our economy.”

Nick Addison, CEO of Adelaide Oval, said April was a historic month for Adelaide Oval.

“We welcomed tens of thousands of footy fans from all over the country to the inaugural AFL Gather Round,” he said.

“Our functions and events team also hosted the LIV Golf welcome party which set the tone for another fantastic South Australian event, while Oval Hotel was packed with footy fans, golf fans and other visitors all month long.

“We know that major events held at Adelaide Oval reverberate beyond the stadium, across the CBD and the state, with the economic benefits felt particularly by the hospitality and tourism industries.

“It’s fantastic to see that economic impact continue to grow in line with the state’s expanding calendar of events.”