Sofitel Sydney Darling Harbour joins Virtuoso portfolio

Sofitel Sydney Darling Harbour has been accepted into Virtuoso’s exclusive portfolio of luxury travel partners, comprised of more than 1700 preferred suppliers in 100 countries.

“Virtuoso’s acceptance process is incredibly selective, so becoming a preferred partner a short 18 months after our grand opening is a true honour,” said the hotel’s general manager Greg Brady.

“The reputation Virtuoso member advisors have for outstanding dedication to their clients is a perfect fit with our own approach to modern luxury service. Now that we’re part of this renowned network, we look forward to offering Virtuoso advisors and their clients special amenities, values and French-inspired, quintessentially Australian experiences that surpass their expectations.”

Accor’s Chief Operating Officer for the Pacific, Simon McGrath, said the hotel was the first Accor property in the Pacific region to be invited to join the Virtuoso Hotels & Resorts portfolio.

“It is an exceptional credit to Greg and his team and true recognition of Sofitel’s French luxury service for which the brand is globally renowned,” he said.

“We also congratulate owners, the Schwartz Family Company for their vision and investment in such a landmark, flagship luxury hotel for the region.”

Virtuoso’s Asia-Pacific marketing & commercial partnership manager, Adrian Clarke, said Australia is one of the world’s most popular luxury destinations, with Virtuoso seeing a 23 per cent increase in visitor numbers heading Down Under in the past two years.

“Sofitel Darling Harbour will bring a level of luxury to our Australian offering, which we know our high net worth clients from across the globe are looking for,” he said.