Sofitel Sydney Darling Harbour appoints new commercial director

commercial
Paul Andarakis has joined the team at Sofitel Sydney Darling Harbour.

Paul Andarakis has taken on the role of commercial director of Sofitel Sydney Darling Harbour.

Andarakis was previously Marriott International’s global account director and brings more than 20 years’ experience to his latest role with Sofitel Sydney Darling Harbour, which will see him spearheading the development and implementation of the overall commercial strategy, alongside brand and business development.

“With his knowledge of the sector and his understanding of the commercial and strategic needs of the business, he will tie together our sales, communications and marketing operations in a seamless unit,” said Greg Brady, Sofitel Sydney Darling Harbour’s general manager.