The importance of skills, equity and sustainability have all tracked higher for event planners in a new report by think tank The Business of Events.
The 2023 International Planner Sentiment Report examined the thinking of event buyers from a range of disciplines across the UK, Europe and North America in terms of their priorities when selecting a destination or venue.
The questions were focused on those areas which planners considered to be important when selecting a destination or major venue in the current environment.
Sustainability tracked on average 1.5 points higher across all regions, although it remains lower within the North American market. Accessibility and ease of travel continue to track at the top in terms of sentiment.
Cost and value for money remain high across all buyer markets, while both Skills & Talent and Equity & Diversity tracked 1 point higher across all markets.
Destination brand and market support remain high in importance, but stable compared to 2022.
Venue quality and quality of welcome are both seen as highly important, and as with 2022 are of significant importance to the North American market.
North American planners again regard Safety & Security the highest importance of all three regions compared to 2022, ranking it 10, although the UK is tracking higher, perhaps due to the debate surrounding the forthcoming Protect Duty legislation in the UK.
“As you would expect to see, cost and value for money remain a key factor in decision making when it comes to selecting a destination or venue, although more so among UK planners than in Europe and North America,” said Martin Fullard, Director of News & Content at The Business of Events.
“Predictably, accessibility and ease of travel also tracks highly, so destinations with better air and rail links will find themselves at an advantage.
“Sustainability is tracking 1.5 points higher in all regions than in 2022, although North America is lagging behind the UK and Europe. Although, safety and security is ranked far higher among US planners.”