The Singapore Tourism Board (STB) will partner with IBTM Asia Pacific to curate thematic tours, local experiences and networking opportunities for hosted buyers.
An expected 3000 meeting planners and exhibitors are expected to attend the event in Singapore which will be held from 6-8 April 2020.
Together with IBTM Asia Pacific, STB will host interested buyers for a pre-event familiarisation tour, taking place on 4-5 April, before IBTM Asia Pacific commences. In addition, STB will offer complimentary tours, on a first-come-first-served basis, on the evenings of the show days from 6-7 April for interested buyers to discover a range of experiences in dining, nightlife and entertainment, or to participate in innovation tours in Singapore.
Nick Pilbeam, divisional director at Reed Travel Exhibitions, said Reed Exhibitions has a long-standing working relationship with the Singapore Tourism Board.
“I’m absolutely delighted that we have cemented that through this partnership for IBTM Asia Pacific” he said. “Strategically, the event is a key addition to IBTM’s, and indeed the Group’s portfolio, and is an exciting new addition to the industry calendar for the region’s business events market.”
Dr Edward Koh, Singapore Tourism Board’s executive director, conventions, meetings & incentive travel, said they were delighted that IBTM Asia Pacific has chosen Singapore as the destination for its inaugural Asia Pacific edition.
“As a global hub, Singapore has unrivalled connectivity to the region and also offers strong infrastructure and MICE expertise for meeting planners and exhibitors who are looking to host their event here,” he said.
Michael Jones, IBTM Asia Pacific’s event manager, said that research and feedback from exhibitors and event planners all pointed to Singapore as being the natural choice as host city for IBTM Asia Pacific.
“Given it is considered the region’s hub for the meetings and events market, we’re absolutely delighted to have Singapore Tourism Board as our valued partner for the event,” he said.
“We are looking forward to working with the team there to deliver an exceptional show for their exhibiting partners and a comprehensive incentive and familiarisation programme for our Hosted Buyers.”
IBTM Asia Pacific will hold its inaugural Asia Pacific event at the Marina Bay Sands Expo and Convention Centre in 2020.