Singapore to host its largest trade show since the start of the pandemic

Singapore is gearing up to welcome the return of large trade shows with the the Architecture and Building Services 2021 conference set to attract around 2,500 attendees.

Taking place from Jun 30 to July 2 at the Marina Bay Sands (MBS), the hybrid event will also expect welcome around 5,000 virtual attendees.

“The physical and on-site aspects of the show are critical in terms of acquiring and forging business agreements, and for cementing important business decisions. At the same time, our virtual event would help our Singapore companies to globalise and reach new markets throughout the world,” said Edward Liu, managing director of organiser Conference & Exhibition Management Services.

“The piloting of our show will allow Singapore Tourism Board and the industry to further calibrate safety protocols and test new formats and processes, in preparation of larger MICE events in the near future.

“Obviously we want to regain the premium position that Singapore occupies in this part of the world.”

The show will take place across four zones with each zone having no more than 50 participants at a time. It will also implement two-hour time slots from 10am to 6pm for the admission of participants into the venue throughout the three days.

There will be Covid marshals ensuring social distancing rules are adhered to, while registration and pre-event Covid-19 testing will be conducted at an adjacent exhibition hall.

Those who have had a full Covid vaccine will be exempt from the testing. Robots will also be stationed at the venue entrances to conduct temperature scanning.

Andrew Phua, executive director of exhibitions and conferences at the Singapore Tourism Board, said the event will be “among the first few pilot trade shows with a substantially vaccinated attendee population”.

“This gives us the opportunity to roll out and refine newly-developed protocols such as exempting all vaccinated local attendees from pre-event testing requirements at larger-scale events,” he said.