Singapore looks to INSPIRE events sector with global incentive program

Singapore Tourism Board has launched its global incentive program The In Singapore Incentives & Rewards (INSPIRE) targeted at the business events sector.

In partnership with 29 local Singapore businesses, global INSPIRE offers a selection of over 60 complimentary experiences that qualified MICE groups visiting Singapore can enjoy.

The global launch of INSPIRE follows a strong performance of BTMICE visitors to Singapore. In 2018, Singapore welcomed over 2.9 million BTMICE visitors, a growth of 12.1 per cent from 2017.

“We are delighted to launch the global INSPIRE programme on the back of our stellar results for BTMICE visitors to Singapore in 2018,” said Melissa Ow, deputy chief executive at Singapore Tourism Board.

“Building on the positive reception received for the previous INSPIRE programme that was offered to corporate groups in Southeast Asia and specific regions, the new global INSPIRE includes markets such as the Americas, North Asia, Oceania and more.”

INSPIRE offers 63 unique experiences under four broad categories, namely: Singapore’s dining, entertainment and nightlife, thematic tours and learning experiences, tailored attraction-based experiences and distinctive teambuilding activities.

Some specific examples include visitors getting to create their own bespoke cocktail using herbs and spices found in Singapore, right in the heart of a UNESCO World Heritage site, the Botanic Gardens. Or groups keen on discovering Singapore’s Silicon Valley can get to enjoy an insider’s tour of the One North vicinity, with exclusive fireside sharing sessions by founders and start-ups of successful businesses.

And for those visitors who wish to immerse themselves in Singapore’s famed greenery, there is a private after-hours Garden Rhapsody show at Gardens by the Bay, complete with unrivalled city night views from the OCBC Skyway.

“Together with local businesses in Singapore, STB has curated a selection of group experiences from dining to social networking, from attractions to thematic tours, as well as unforgettable team building experiences, all tailored with the MICE visitors’ profile in mind,” said Ow.

“These incentives have been designed to complement groups’ itineraries and provide exclusive experiences that showcase the best of what Singapore has to offer.”