Singapore launches inaugural virtual event as part of events sector recovery

The Singapore Tourism Board (STB) is launching the SingapoReimagine MICE Virtual Show as part of Singapore’s efforts to catalyse the business event industry’s recovery.

The two-day event will be held from March 3-4 with around 700 participants expected to attend.

The event will feature a locally curated programme that includes live-streamed cultural and leisure tours, culinary masterclasses by celebrity chefs, and a live panel discussion with industry leaders on organising pilot events in Singapore.

It will also facilitate one-on-one virtual meetings between participants and up to 40 leading suppliers like hotels, convention centres and tour operators.

Within the virtual 3D environment, participants can navigate the virtual tradeshow floor easily with their mobile devices and connect with exhibitors, such as Gardens by the Bay, Singapore Airlines and Sentosa Development Corporation.

They can also catch up on various event programmes on demand and take part in trivia quizzes to win prizes. The top five voted buyers will each win a hosted trip to Singapore on Singapore Airlines, inclusive of a hosted stay and exclusive experiences.

“Singapore has started its journey to reimagine the future of business events, and we are doing so in partnership with our MICE industry to push new boundaries using technology and creativity,” said Dr Edward Koh, STB’s executive director (Conventions, Meetings & Incentive Travel).

“The SingapoReimagine MICE Virtual Show demonstrates how we are transforming industry models to seize new opportunities, and underlines our reputation as a safe, trusted and innovative destination for business events. We look forward to having delegates from around the world join us in this journey of exploration and reimagination.”