Singapore eyes strong pipeline of business events

Singapore is looking at a healthy year for business events in 2019 and beyond, with strong representation from the professional services, technology and F&B sectors.

This comes on the back of a strong performance of the BTMICE industry in 2018. From January to September 2018, tourism receipts from the BTMICE sector rose by 10 per cent, to hit S$3.44 billion, compared to the same period in 2017. This was driven by growth in BTMICE visitor arrivals, which also rose 14 per cent year-on-year for the same period, to hit 2 million arrivals.

“High profile events in 2018 that garnered strong global interest, such as the DPRK-USA Singapore Summit and the Bloomberg New Economy Forum, have helped increase awareness of Singapore’s business events industry,” said Melissa Ow, deputy chief executive at Singapore Tourism Board.

On the professional services front, Singapore is set to host, for the first time, the Baker Tilly International Global Tax Conference 2019 & Baker Tilly International World Conference 2019, as well as the Kaspersky Security Analyst Summit 2019. In addition, Singapore has also secured the KPMG Asia Pacific Tax Summit 2019, INSOL 2019, Understanding Risk 2020, 18th Asia Pacific Life Insurance Congress 2021 and Asian Patent Attorneys Association General Assembly and Council Meetings 2022. Collectively, these events are expected to draw close to 10,500 foreign delegates to Singapore.

In the technology sector, Oracle will be bringing the Oracle OpenWorld Asia 2019 to Asia for the first time, with Singapore being chosen as the convention’s host city. In addition, for the second year running, Ingram Micro will hold its Ingram Micro One APAC 2019 regional conference in Singapore in 2019. Singapore also secured the SAP Field Kick-Off Meeting 2020 and 2021, which makes a return to the Lion City. These events will attract close to 6,000 international delegates.

In the food & beverage sector, Speciality and Fine Food Asia, Food Japan, and Vitafoods Asia, Singapore will also be hosting debut editions of the Southeast Asia Café Expo and Equip&Dine Asia 2019. The Global Restaurant Leadership Conference 2019, which has re-located from Dubai, will also hold their highly successful C-suite level, leadership event for the first time in Singapore this year. These two events combined are expected to attract more than 3,500 international visitors to Singapore.

In another first, Food&Hotel Asia (FHA) will expand their show into two dedicated events: FHA-HoReCa and FHA-F&B in 2020 and are expected to attract over 45,000 international delegates.

“As these clusters are aligned to Singapore’s key economic sectors and play well to our strengths, we are confident that Singapore will provide many opportunities for decision-makers, event organisers and business executives looking to chart a path in this space,” said Ow.