Simon Birmingham’s return to tourism a welcome opportunity

Simon Birmingham has returned to the role of Minister for Tourism following the Coalition’s successful bid to stay in government.

The news has been welcomed by the Australian Tourism Export Council (ATEC) which said it granted an opportunity to grow its relationship with his office and build on its advocacy for the tourism industry.

“We are also very pleased to see recognition for our regional industry members with Senator [Jonathon] Duniam appointed as Assistant Minister for Regional Tourism, providing a firm focus on developing regional tourism with a view to increasing regional dispersal of domestic and international travellers,” said ATEC managing director Peter Shelley.

“Our industry is strong and robust but we have some significant challenges to overcome in delivering a continuing economic success for Australia.

“These challenges centre around questions relating to maintaining our competitiveness as an attractive tourism destination over the coming years, and how we ensure the delivery of high quality, authentic Australian experiences – key questions to our future success –  and ATEC will be working with the Government to highlight these issues and find solutions.

“ATEC calling on the new Morrison Government to embrace an ‘an all of Government approach’ to address issues which are impeding the growth of the tourism industry threatening to erode the momentum of what is a $44bn export industry that grew at more than 7 per cent in the past year.”