‘Significant challenges for the events sector’ South Australia drops Superloop Adelaide 500

The iconic Superloop Adelaide 500 will not be held in 2021 marking an end to its place in the city’s major events calendar for the last 20 years.

Premier Steven Marshall told The Advertiser the decision “was made with careful consideration”.

“The Superloop Adelaide 500 has been an event icon for over 20 years, and this,” he said.

“COVID-19 has presented significant challenges for the events sector, and the uncertainty and other factors became an unsurmountable hurdle in the plight to deliver a successful race.”

The event drew 206,000 spectators this year, down from its record crowd numbers of 291,400 in 2009.

“The budget for the Supercars race has been well north of $10 million for an extended period of time,” Marshall said.

“That cost is going up and it no longer represents the best return in terms of visitation to South Australia or jobs in South Australia.”

South Australian Tourism Commission chief executive Rodney Harrex said the state would “continue to invest in a range of sporting, cultural and arts events to stimulate the visitor economy”.

“Due to the high level of uncertainty around the ability of the event to proceed in 2021, the likely impact on the event for both the consumer and commercial market, and the long-term decline in the core motorsport fan, a decision has been made that it will not be possible to hold the race next year, and to not seek a contract for future years,” he said.

“We have been in discussions with Supercars for the majority of this year, working through possible scenarios. At the end of the day, with the current set of circumstances we are not in a position to deliver a sustainable, successful future for the event for next year and beyond.”

The Supercars Championship said while it regretted the decision by the State Government, it would leave to door option to bringing the event back to Adelaide in the future.

“If, at any time in the future, the South Australian Government decides to recommence the Adelaide 500, Supercars would be delighted to be there,” the organisation said.