Showtime Event Group tilts to online engagement in new world

With the impacts of Covid-19 drastically effecting the events industry, Showtime Event Group has set up a production studio in Cargo Hall allowing events to stream online, and provided the ability to order catering to be delivered to all event attendees.

Showtime Event Group had its entire portfolio of venues close to events in late March, including the State Library Victoria and Old Melbourne Gaol, where they are exclusive caterer and events partner.

“We ended up postponing over 150 events,” said Brad Dabbs, Showtime’s general manager. “All up we manage 16 exclusive spaces in our portfolio so there was a lot of events to make contact within those initial weeks to reschedule and accommodate.

“We knew pretty early on that focusing on a return to normal was not going to be the best approach.

“Things may never go back to what we once called normal. This disruption to our industry allowed us to look at what we could be doing differently in the future.

“We really took the approach that what we do in a venue, can be done at any place. There was no reason why we couldn’t still be a full-service event caterer, and organise an event that is streamed online, facilitated with speakers, entertainers and a range of activities.”

Last week Showtime Event Group ran an online event for Admin Professionals Day with the EA Institute. The event was broadcast to over 500 registered attendees and included keynote speakers, guest speakers, break out rooms and entertainment across the four-hour event.

“The Admin Professionals Day was a very good example of what we see events looking like in the future,” said Dabbs.

“Initially that event was going to be a breakfast at the State Library for 150 attendees. This way the event went global, and had over 500 attendees, with multiple speakers and chat rooms that ran concurrently.”