Sheraton Hotels & Resorts has unveiled the brand’s new vision across a number of hotels globally.
Marriott International announced its plans to refresh the iconic brand in 2018, with the completion of renovations at Sheraton Phoenix Downtown (USA); Sheraton Denver Downtown (USA); Sheraton Tel Avi (Israel); Sheraton Grand Dubai (UAE); Sheraton Guangzhou (China) and Sheraton Mianyang (China) marking an important milestone in the brand’s reinvention journey.
More than 40 hotels around the world are expected to reflect the new brand vision by the end of 2022.
“This is a pivotal moment for Sheraton as we see hotel owners embracing the new vision and bringing it to life for the first time,” said Amanda Nichols, senior director and global brand leader of Sheraton Hotels.
“Over the past 80 years, Sheraton has always offered guests the time-honored assurance of a welcoming community. We’re proud to have built on this legacy in the new concept, creating an environment where guests can enjoy all the familiar comforts of the Sheraton brand, but with fresh, contemporary updates. As travel resumes, we look forward to welcoming guests into this new chapter for Sheraton.”
At the heart of the new Sheraton experience is the lobby which has been re-imagined as the “Public Square” of the hotel with a new public workspace Community Table. The Studios will offer flexible gathering spaces available to book whenever a guest needs it.