Booking platform Wotif has launched ‘The Festival of Wot?’, a nationwide search for a new festival that celebrates something unique, great or famous about an Australian town or region.
Last year Queensland took out the national competition with Chinchilla’s Big Melon, which saw the western Darling Downs town decorated with a giant fibreglass watermelon slice.
This year, the Festival of Wot will see a town or destination rewarded with the rights and budget to stage their own quirky festival.
“In creating The Festival of Wot?, our intention is to help celebrate some of the unique stories and characters from around the country to create an experience that locals love and is worth travelling for,” said Wotif managing director Daniel Finch.
“Not only did winning the Big Melon shine a much-needed spotlight on the hardworking locals and farmers behind Chinchilla’s melon industry, but it has seen visitors on the highway town stop and take photos with the larger-than-life tourist attraction, while spending time exploring the local area,” he said.
“This year we’re asking towns, suburbs and cities to tell us what they should be famous for – and we’ll do our magic to make it so.”