Sarawak surpasses business events targets securing 100 events in 2022

BESarawak's Board of Directors at the 17th BESarawak AGM. From left (standing): John Kennedy Janang, Dr Hiram Ting, The Hon. Mayor Adam Yii, Amelia Roziman, Audry Wan Ullok, Datu Sherrina Hussaini, Jacqueline P'ng, (seated from left): Dato Sri Abang Haji Abdul Karim bin Tun Datuk Abang Haji Openg, Datu Hii Chang Kee.

Sarawak secured 100 business events with a projected total economic impact of RM325.3 million in FY 2022, surpassing targets on both economic and legacy impact returns.

With face to face meetings back in full swing, Sarawak hosted 100 business events in the same year fetching RM230.3 million in total economic impact. Sarawak also achieved success in international bidding, securing 100% of all bids with a projected total economic impact of RM179.4 million, making FY2022 the most successful bidding year in the last two years.

“We stayed on track in securing events of key interests aligned with the Sarawak Government’s objectives of stimulating economic and social growth, while growing our core business, optimising costs and opportunities and strengthening Sarawak’s stakeholder collaborations and talent pool to boost industry competence,” said BESarawak’s Chairman, Abdul Karim bin Tun Datuk Abang Haji Openg.

“Through business events, Sarawak is laying the foundation for sustainable development with the intention of leaving a transformative impact on local communities for years to come.”

For hosted events, all 100 business events were marked as legacy driven, according to BESarawak CEO Amelia Roziman.

“The Tribe Legacy Sarawak campaign contributed to much of Sarawak’s success in the year, said Roziman.

“Our central narrative has been unlocking value and accelerating growth by evaluating meetings based on their ability to generate revenue and do good for the world.

“Sarawak is one of the few in the world to dive into legacy impact as a value proposition and it is proving to help us succeed in securing events that will contribute back to the economy and society.”