Sarawak selected as Asia Pacific Regional Hub for ICCA Congress

Sarawak has been selected as the Asia Pacific Regional Hub for the International Congress and Convention Association (ICCA) Congress 2020.

The hybrid Regional Hub event will take place from October 31 to November 5 with Business Events Sarawak (BESarawak) as the local host and organiser.

The Sarawak Regional Hub’s theme “ICCA Tribe Legacy” carries on from the successful ICCA Congress held four years ago in Kuching, and will focus on the broader value of conventions which goes beyond direct delegate expenditure.

“We want to amplify awareness and advocate the power of business events legacies through our educational sessions which will be led by Malaysian and international presenters,” said Amelia Roziman, acting CEO of BESarawak.

“Having a legacy vision, planning with purpose, an active implementation process followed by monitoring and measurement will illustrate the often-unrecognised, intangible benefits of hosting conventions.”

Education sessions will be on-site at the Borneo Convention Centre Kuching and live streamed from ICCA’s World Congress Kaohsiung.

The hybrid Regional Hub Congress – to run simultaneously with the main ICCA Congress 2020 at Kaohsiung, Taiwan – will bring association executives, local and national industry professionals and ICCA members together in Kuching for a six-day educational, networking and business program.

ICCA CEO Senthil Gopinath said the success of the previous ICCA Congress in 2016 was a benchmark to why Sarawak was chosen.

“This year’s Congress is the first Global hybrid experience that ICCA will host and we’re excited to be able to offer delegates the opportunity to join from a regional hub,” he said.

“BESarawak, a long-standing member of ICCA, was selected as our Asia Pacific regional hub host because of their commitment and creativity, clearly evidenced when the destination hosted one of the memorable congresses of ICCA.”