Sarawak secures global sports management conference


Sarawak has won hosting rights for the 2023 Asian Association for Sport Management Conference (AASM 2023), making it the first East Malaysian destination to host the conference.

AASM 2023 will take place at Imperial Hotel Kuching from 19-20 August. Besides being the first AASM conference in East Malaysia and the third in Malaysia after the conference was last hosted eight years ago, AASM 2023 will be the first in AASM’s conference history to welcome members of the Gulf Countries Sport Management Association.

The theme for AASM 2023 is The Asian Sport Industry and the Sustainability Agenda: Action and Education through Sport.

“Sustainability is one of the three aspirational pillars of the Post Covid-19 Development Strategy, one of our objectives in the Ministry of Youth, Sports and Entrepreneur Development is to develop a more balanced sports policy for youths and other categories of the sports communities,” said Sarawak’s Minister of Youth, Sports and Entrepreneur Development, Abdul Karim Rahman Hamzah.

“This sustainability-driven approach towards sports development will definitely benefit our industry in the long run, therefore we are well on our way to future-proofing the sports industry and communities.

“AASM 2023 can elevate that position to make Sarawak a regional sports powerhouse and a good contender in the global sports world.”