Salesforce ‘reimagined’ online event gets 1.2m views

More than 80,000 viewers tuned into Salesforce’s online event that was live streamed in place of the planned conference scheduled for Sydney last week.

The World Tour Sydney Reimagined event reached 1.2 million total video viewers across Facebook, YouTube, Twitter and LinkedIn.

The World Tour Sydney space at the International Convention Centre Sydney was transformed into a series of Salesforce branded studios that recorded and live streamed over 100 sessions across two online channels.

Salesforce ANZ head of marketing Renata Bertram said the event was moved to an online-only format following health concerns caused by coronavirus.

“To have so many of our customers, employees and partners join us online has surpassed even our high expectations,” she said.

“I’m so proud of our team who put our customers and our amazing Trailblazer community first and in just 10 business days reimagined the way we deliver our annual flagship event in Asia Pacific.

“We have never had so many people tune in to join us for a World Tour event and we are grateful there were 1.2 million online viewers across the day.”