Running Boards grows events and activation arm

Running Boards has announced the expansion of its digital offering, taking aim at the event and activations industry in response to an increase in market demand for innovative and interactive activations.

Running Boards managing director Charles Tremlett says the ongoing expansion into events and activations continues to evolve as digital technology improves and becomes more accessible.

“There is a growing demand for increased creative avenues for brands to interact with potential customers in today’s advertising environment,” said Tremlett.

“Running Boards is successfully rising to that challenge by instigating bright, colourful, high-definition avenues for clients to engage with a captivated audience outdoors. We are giving brands clever options and we are giving creative agencies a vehicle to do wonderful things.”

Running Boards have worked on iconic events including The Commonwealth Games, Melbourne Food & Wine Festival and the Carlton Draught AFL Grand Final.

In Queensland, the company has recently aligned with the music industry, partnering with the Queensland Music Awards.

“We are excited to be blurring the lines between activations and advertising,” said Tremlett. “From working with Toyota to custom build a three-metre tall gold money box mobile billboard to raise funds for Australian athletes to live streaming the Australian Open for Pimms’ Strawberries and Cream activation in Melbourne’s Federation Square.”