Reykjavík Convention Bureau appoints new director

Sigurjóna Sverrisdóttir has taken over as managing director of Meet in Reykjavík – Reykjavík Convention Bureau.

She replaces Thorsteinn Orn Gudmundsson, who led the bureau from its foundation in 2012.

Sigurjóna has been with Meet in Reykjavík from the beginning in 2012, most recently as director of exhibitions and events.

Meet in Reykjavík chairman Arna Schram said Sigurjóna was the right person to continue the successful work of her predecessor.

“Reykjavík has over the last several years built up a reputation for reliability, high-tech infrastructure, service excellence and convenient flight connections to and from North America and Europe, in addition to being known for the one-of-a-kind nature that surrounds us,” said Schram. “We intend to continue on this journey.”

Sigurjóna Sverrisdóttir says that she optimistic about Iceland’s MICE sector.

“Last year, we welcomed an estimated 135,000 international MICE travellers,” she said.

“The number has been growing steadily since the opening of Harpa Conference Hall and Convention Centre in 2011, with a 14.4 per cent average annual growth. We have also been climbing the ICCA country and city rankings; this year, Reykjavík moved up 30 places on the worldwide ranking from the previous year.”