Revamped app, baggage tracking and decarbonisation part of Qantas strategy


Qantas has unveiled its long-term strategy with a focus on upping its punctuality and customer experience alongside a continued push towards decarbonising the aviation sector.

Qantas will launch an overhauled app towards the end of 2023 that will give customers more control over their bookings, new baggage tracking features and better integration of Qantas Loyalty.

Changes to Qantas’ boarding process from October are also aiming to improve on-time performance and to better recognise tiered Frequent Flyers. The carrier also plans to significantly expand the current range of redemption options for Frequent Flyers.

Qantas will also invest a further $110 million in addition to the $290 million already committed to a Climate Fund to accelerate progress towards the Group’s sustainability targets.

“This is a structurally different business than it was before COVID, operating in markets that have also changed,” said Qantas Group CEO Alan Joyce.

“New technology is central to our plan and the next-generation aircraft that have started arriving will transform our network over the next few years. We’ll be able to serve our customers better, reduce our cost base through lower running costs and carve out some new competitive advantages.”

Incoming CEO Vanessa Hudson said they are confident in reaching its FY24 margin targets.

“All of the extra activity we have planned has to be underpinned by a focus on sustainability, particularly decarbonisation,” Hudson said.

“We’re determined to be a leader in this space and that’s supported by the new commitments we’ve made today, as well as calling for more action industry-wide in the form of a sustainable aviation fuel mandate.”