‘Renewed confidence in the market’ as FCM Meeting & Events looks ahead

FCM Meetings and Events general manager Simone Seiler.

After undergoing a major brand transformation, FCM has two new specialist divisions to bolster its customer service platform in Australia.

Late in 2020 FCM Australia announced that Flight Centre Travel Group’s meetings and events brand, cievents, would transition to FCM Meetings & Events.

The merger has been completed and now FCM Australia has revealed 4D Consulting will also integrate with FCM and operate as FCM Consulting.

This month FCM completed an end-to-end rebrand, which has seen the business’s websites, customer communications and social media platforms across 97 countries updated with new visuals.

FCM’s general manager Australia, Melissa Elf, welcomed the expansion and said the new operational structure was a logical and exciting step forward for the travel group.

“It makes sense to have both these specialist services within the FCM brand, with many of our clients also having sizable meetings and events programs that run alongside their travel programs,” she said.

“Additionally, large market clients will often look to a consultant when they need in-depth or complex work carried out by a team that is structured for and highly experienced in travel program deep diving.

“From a customer’s perspective, they can expect a smoother and more cohesive approach to wholistic travel program management because of improved accessibility and integrated systems between our business divisions. The change will provide added flexibility for clients to tap into the expertise of these areas to harness further program efficiencies.”

FCM consulting general manager Felicity Burke welcomed the operational change and said the transition made perfect sense with the consulting division already working closely with many of FCM’s large market clients.

“Corporate travel is starting to ramp up again for quite a few large market clients,” she said.

“Their focus right now is enabling travellers for business trips and ensuring they’re highly visible and safe.

“As the travel industry continues to recover, companies are looking for support to revise travel policies and reassess supplier agreements.”

Simone Seiler, general manager FCM Meetings & Events, said the transition to FCM had reinvigorated the business’s approach to customer service.

“Having integrated with FCM we have renewed confidence in the market,” she said. “Our realignment with the changing needs of our customers has also excited us about what’s ahead.

“We have an acute focus on content, strategy and technology and will draw on FCM’s DNA of ‘thinking differently’ to create a new road ahead for the meetings and event sector.”