Regional NSW conferencing program rebranded ‘Business Events NSW’


Destination NSW has launched a fresh approach to growing the business events sector in regional NSW aligned to its ‘Feel New’ visitor brand.

“We want to position regional NSW as the meetings and events destination for businesses who seek unique, tailor-made experiences that spark a genuine connection among their delegates,” said Destination NSW CEO Steve Cox.

“We’re thinking more along the lines of quad biking at Stockton sand dunes, or oyster shucking in the Tuross River. These are experiences of richness and substance – where real connections between people are sparked.

“Aligning the business events positioning with the Feel New brand enables NSW to stand out from its competitors by showcasing how the distinctive character of our state’s regional destinations and communities can take business beyond the boardroom.

“NSW offers business event visitors unique and immersive experiences that leave them with long-lasting memories and positive working relationships, not just a stack of business cards.”

As part of the refreshed messaging, Destination NSW has also updated its regional conferencing program name from ‘Meet in Regional NSW’ to ‘Business Events NSW’.

“Changing our program name to Business Events NSW reflects the vital role this sector plays in achieving NSW visitor economy strategy targets.,” Cox said.